Recently I’ve been reflecting on the Japanese concept of ikigai—the idea that a life worth living is found at the intersection of four key elements: passion, mission, profession, and vocation. And then I recalled how sometimes your name can reflect or lead to discovering your purpose and passion in life. It’s fun, also, as I write my Renaissance novel inspired by Leonardo’s portrait of Mona Lisa, knowing that Lisa’s granddaughter was named Cassandra! I write more about how your name can help you discover your purpose on my blog>>
At the heart of the Japanese concept of ikigai is the idea that a life worth living is found at the intersection of four key elements: passion, mission, profession, and vocation. More than just a career path or a personal passion, ikigai is about finding a deep sense of purpose—a reason to get up in the morning, a guiding star that brings meaning and joy to your life.
But how do you find this elusive balance? Let’s explore the components of ikigai, the steps you can take to discover your own, and a personal story of how I, Cassandra Gaisford—The Joyful Artist, found mine.
Discover the Beauty of Large-Scale Art | The Joyful Artist
Imagine ikigai as a Venn diagram where four circles overlap:
True ikigai exists where all four elements intersect. Without one, something is missing:
During the pandemic, my world turned upside down. Like so many others, I faced uncertainty, isolation, and fear. But I also discovered something life-changing—my ikigai.
With the world in chaos, I turned to my art. At first, it was simply a form of self-care—a way to escape the noise and ground myself in joy. But something remarkable happened. As I shared my work online, people reached out, telling me how my vibrant paintings lifted their spirits during dark times.
That’s when it clicked. My passion for painting, my mission to inspire joy, my vocation as a creative, and my profession as an artist could all align.
I realized that my purpose wasn’t just creating art—it was helping others feel joy through creativity.
It wasn’t always easy. Self-doubt crept in. Would anyone really pay for my art? But I kept going, driven by the joy I felt and the joy I shared. Slowly, The Joyful Artist was born—not just as a brand, but as a way of living. My art became a bridge, connecting my soul with others’ hearts.
This is ikigai—living in the sweet spot where passion, purpose, and profession meet.
I share more about my doubts and fears, and showing up for joy by creating an art gallery anyway, in this video
Reflect on the moments when you feel most alive. What activities absorb your attention fully? What topics could you talk about for hours? Often, your passions emerge from childhood interests, hobbies, or things you do for fun without any expectation of reward.
Journal Prompt: “What activities bring me joy, even if no one paid me to do them?”
Observe the world around you. What problems or causes resonate deeply with you? Where do you feel compelled to help or contribute? Aligning your work with a mission that serves others adds meaning to your pursuits.
Journal Prompt: “What change would I like to see in the world, and how could I be part of that change?”
Make an inventory of your strengths, talents, and skills. These might include technical abilities, soft skills, or natural talents. Don’t just limit yourself to job-related skills—life experiences, leadership abilities, and communication talents count too.
Journal Prompt: “What do people often come to me for help with?”
Consider how your skills and passions can translate into a sustainable career or business. Research industries, roles, or services where your talents are needed. You may need to upskill or pivot, but there are often more paths than you initially imagine.
Journal Prompt: “What services or expertise could I offer that people would willingly pay for?”
Once you have answered these questions, start mapping out the intersections:
If you are unsure, start small—volunteer, experiment with side projects, or pursue hobbies that connect these dots. The more you take action, the clearer your ikigai becomes.
Ikigai isn’t a goal to reach but a path to walk. Your ikigai may shift over time as you grow, face new challenges, or gain new insights. Be patient and trust the process. Often, it’s through exploration, mistakes, and new experiences that your ikigai becomes clear.
Remember:
A life aligned with your ikigai brings more than success—it brings joy, fulfillment, and a deep connection to the world around you. When your daily work reflects your values and passions, it transforms from a job into a meaningful expression of who you are.
As I discovered during the pandemic, ikigai isn’t about one grand moment—it’s about a life lived with purpose, joy, and connection. It’s about showing up every day to do the work your heart feels called to do.
So, start the journey today. Ask yourself: What is my reason for being? What makes me come alive each day?
Your ikigai is waiting for you. All you need to do is begin.
I wanted to share a lovely memory with you. When Bree and her mum visited my studio, they shared the really sad and unexpected passing of their much-loved dad and husband last year.
They fell in love with two paintings and left smiling. It’s so lovely that art can help heal the hole in our hearts this way.
As Picasso so sagely said, “Art washes from the soul the dust of everyday life.” Joan Mitchell once said, “Put your feelings in there. Don’t just paint some shit like you don’t care.” As simple as it sounds, this quote holds the power to transform a painting into a living expression, a canvas brimming with raw emotion—a painting that touches people’s hearts.
I hope you enjoy this lovely memory
As the paintings confirm, love is the answer and art can help us feel happy and excited for everything.

Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement. Amazon bestselling author of Mid-Life Career Rescue, Boost Your Self-Esteem and Confidence, and award-winning artist Cassandra Gaisford provides simple but powerful and easy-to-implement ways to find your passion and purpose.
Available in eBook, paperback, hardback, print and audio
AMAZON:
US: https://www.amazon.com/dp/B01ABQB8G2
CA: https://www.amazon.co.uk/dp/B01ABQB8G2
UK: https://www.amazon.ca/dp/B01ABQB8G2
AU: https://www.amazon.com.au/dp/B01ABQB8G2
UNIVERSAL LINK: https://mybook.to/Passionandpurpose
iBOOKS, BARNES & NOBLE AND OTHER GREAT BOOKSTORES:
https://books2read.com/u/3Roqyn
KOBO: https://www.kobo.com/en/ebook/how-to-find-your-passion-and-purpose
AUDIBLE
USA
https://www.audible.com/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5C7YHK
UK
https://www.audible.co.uk/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5BSXD7
AU
KOBO
https://www.kobo.com/us/en/audiobook/how-to-find-your-passion-and-purpose-3
Posted in: Blog
ABOUT CASSANDRA
I am an artist, storyteller, intuitive guide, mentor and Reiki master. All my creations are infused with positive energy , inspiration, and light. I believe in magic and the power of beauty, joy, love, purpose, and creativity to transform your life. My greatest joy is helping your realize your dreams. That makes my soul sing!
RECENT BLOG POSTS
CONTACT
P: +64 (0) 21 873 833
E: hello@thejoyfulartist.co.nz
BE SOCIAL
© 2026 The Joyful Artist
Website by Webstudio