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Instantly 4x Your Productivity Scientifically Engineered Hacks Proven to Increase Focus And Reduce Distractions


“The mind that engages in subjects of too great variety becomes confused and weakened.”

~ Leonardo da Vinci

Distractions are like flies. They buzz around you discordantly driving your focus from your project of heart to shit. Shit tasks, shit goals, shit things to complete. You must swat them away.

Be vigilant. Know when your flies are most likely to land. First thing in the morning? Mid-afternoon? Close of the working day? “Away” you must say. “Be gone you pesky shit-sucking flies.”

I have challenged myself to dedicate the next three weeks to finish my book. It was a bumpy start. People around me are unhappy and downloading their stress on me.

I walked to the garden and then to my she-shed and did manage to get a good two hours of productivity done. But then some friends want to bring the date forward to come up and have a glass of wine with us.

On the one hand, it will be great to see our friends. On the other hand, having these friends up here earlier than planned is not going to help me finish.

I’m annoyed. Halfway into town to purchase wine and nibbles, I think of Paulo Coelho. He once said that his writing space became a bunker and no one could have access to him. I need to set firmer boundaries. Either that or, as my friend Heather Morris did, take myself away. I talk more about this in, No! Why ‘No’ is the New ‘Yes’: How to Reclaim Your Life, Shine in the Sun, and Be Authentically You

For now, I decide to talk to myself kindly. I can come back and I can claw back time later. I can let our friends stay late if they wish and I will go to bed early and wake up fresh.

Before the good-times begin and they arrive even if word by word I write for another 30 minutes it will be more than I feel inclined to finish.

While in my shed I glance up at my inspirational blackboard and see the words scrawled in soft white chalk, “I am willing to write badly. I am also willing to allow genius.” My soul feels soothed.

As Elizabeth Gilbert shares in Big Magic: Creative Living Beyond Fear, “The Greeks and the Romans both believed in the idea of an external daemon of creativity—a sort of house elf, if you will, who lived within the walls of your home and who sometimes aided you in your labours. The Romans had a specific term for that helpful house elf. They called it your genius—your guardian deity, the conduit of your inspiration.”

The ancients didn’t believe that an exceptionally gifted person was a genius; they believed that an exceptionally gifted person had a genius.

To seduce my guardian deity and protect her from shit-sucking flies I am running a distraction log for at least a week and then looking at the data I’ve gathered to look for patterns. Already, on day one, I have seen a theme. My distraction triggers mostly come from my monkey mind.

During a half-hour writing task, I’ve noticed my mind leaping from branch to branch like an ape and buzzing like flies in a high-density swarms. Spreading a diversity of pathogens that infect my focus, they alight first on thinking about posting a picture of one of my paintings on social media. Next, thinking about emailing a client. Then wondering about whether I should create a short story from the scene I have just finished.

Next, as my gaze swarms around the sitting room, it alights upon the couch. I wonder if I should wash the covers today. Then I recall the photos I looked at yesterday of our trip to Japan. ‘Perhaps I’ll share a few on Instagram or even load them to my Flickr account’, I think.

All the while I delude myself that I am focusing on my writing task. Only my mind is not at full capacity. It is like a radio station slightly off frequency. Static and shrilly discordant sound-bites arrest my creativity. My genius sulks. I am asking too much. I am asking my muse to share her with everyone else.

I continue at a crawl. ‘Oh,’ I think, ‘maybe I could learn Indesign and lay out my children’s book.’ Perhaps, I could start my How to Illustrate a Book course. Shall I email my other client with some tips about narrating her book?’

Then my darling partner comes in and reads the headlines from the news. Now my distractions are no longer internal. The external world has landed in my writing bubble is a big toxic heap. “Domestic violence is the second pandemic sweeping New Zealand in the wake of the COVID-19 lockdown”, he tells me.

I feel sick. Then angry at the brutality of humanity. My mind shifts to my idea for a crime novel where the heroine avenges all the nasties who get away with violent crimes against women.

I’m exhausted. I close my laptop. I’m done. I’m spent. Leonardo da Vinci is right. My mind has engaged in subjects of too great variety and has become tired and weak.

“In ancient Greek, the word for the highest degree of human happiness is eudaimonia, which basically means “well-daemoned”, whispers Gilbert from her book. My daemon has forsaken me. She is keeping company with someone devoted to her. I am unhappy. No, correct that, I am in despair. I want her back. ‘Give me another chance. I’ll be better. I promise,’ I plead.

I meditate, go for a walk have a coffee break and decide to lock myself in my room for a productivity burst. Wish me luck! Before I go I remind myself of something I read in The Book of Joy by Dalai Lama and Desmond Tutu:

“Focus is so important that neuroscientist Richard Davidson found that one of the four neural circuits of well-being was dedicated to our ability to focus the mind.”

Despite this sage sound-bite my mind wanders again. Why is it so hard?

There are divergent thoughts on what it means to be focused. Some people believe you should focus on only one thing, one task, one priority, one book at a time.  Only when you have finished that task, they say sagely, do you move to the next. Great! If that works for you, you have your success strategy.

But some people thrive on variety. Seeing one thing through to the end often bores them—stifling their creativity and productivity. That’s me.

If a lack of focus is something getting in your way, really drill down into the causal factors. Play the role of a scientist. Discover the cause, identify the effect, hypothesise solutions, and experiment until you find a strategy that works. Perhaps the issue is less about focus and more about self-discipline.

Eckhart Tole, author of The Power of Now, advocates surrender. Whatever is holding your attention now—surrender to it. Focus on what you ‘should’ be doing at a later date.

Juggling too many balls? Prioritise them, set a timer, and allocate segmented time for all the competing activities you feel must get done. Practice creative procrastination. Ask yourself, “What is the best use of my time right now?” Put off everything else.

Gary Keller, in his bestselling book The One Thing, advocates going small—narrow your concentration at any one time to one thing. Ask yourself, “What’s the ONE thing you can do this week (or whatever time period works for you) such that by doing it everything else would be easier or unnecessary?” Sometimes I go small by setting the timer and dedicating myself to my one task by working in 15-minute sprints. I talk more about this in The Prosperous Author: Productivity Hacks: Do Less & Make More.

You may find that too much environmental mayhem is hindering your winning writing mindset. Studies have shown that a cluttered environment restricts your ability to focus. Consider streamlining your environment to create the ultimate mindset.

Remind yourself of a time when you struggled to focus. What worked then that you could apply now? Focus your energy on the things that are important to you. What is the ONE thing you can do this week which will make doing everything else easier or unnecessary?

As I share in the Art of Success, take a holistic swipe at things holding you back from living your best life. Declutter your emotional, physical and spiritual environment. And keep swatting those dis-ease riddled flies.



This is an edited extract of Word By Word by Cassandra Gaisford

Available in 2021


Helpful resources mentioned in this post


The Prosperous Author: Productivity Hacks: Do Less & Make More

To enjoy your copy from Amazon, click here>>getBook.at/AuthorProductivityHacks

To enjoy your copy from iBooks, Barnes & Noble and other great bookstores, click here>>https://books2read.com/u/banDDq

To enjoy your copy from Kobo, click here>>https://www.kobo.com/nz/en/ebook/the-prosperous-author-how-to-make-a-living-with-your-writing-productivity-hacks-do-less-make-more


No! Why ‘No’ is the New ‘Yes’: How to Reclaim Your Life, Shine in the Sun, and Be Authentically You

To enjoy your copy from Amazon, click here>>getbook.at/NoTheNewYesBook

To enjoy your copy from iBooks, Barnes & Noble and other great bookstores, click here>>https://books2read.com/u/3JDK5P

To enjoy your copy from Kobo, click here>>https://www.kobo.com/nz/en/ebook/no-why-no-is-the-new-yes


The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci

To grab your copy of the Art of Success from Amazon, click here: https://www.amazon.com/dp/B01IR11NAO

To grab your copy from iBooks, Barnes & Noble and other great bookstores, click here: https://books2read.com/u/bPJqYJ

To grab your copy from Kobo, click here: https://www.kobo.com/ebook/the-art-of-success-5


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Posted in: Achieving goals, Art & Creativity, Author entrepreneur, Becoming a published writer, Blog, Career Change, coping with personal problems, Creative Unblocking, Creativity Coaching, Excerpt, How to Find Your Joy and Purpose, How to find your passion and purpose, Latest News, Transcendental meditation, wellbeing, Word by Word Book

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Instantly 4x Your Productivity  Scientifically Engineered Hacks Proven to Increase Focus And Reduce Distractions

The Joyful Artist

I am an artist, storyteller, intuitive guide, mentor and Reiki master. All my creations are infused with positive energy , inspiration, and light. I believe in magic and the power of beauty, joy, love, purpose, and creativity to transform your life. My greatest joy is helping your realize your dreams. That makes my soul sing!

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