Mid-Life Career Rescue (Employ Yourself)

⭐ 10TH ANNIVERSARY EDITION

Amazon

Choose and Grow Your Own Business with Confidence
Ready to leave a job you hate and create a life you love?

⭐ 10TH ANNIVERSARY EDITION

Featuring a New Introduction from the Author on Reinventing Life, Creating Freedom, and Building a Business That Supports Your Dreams.

What if the next chapter of your life could be your most rewarding?

Whether you’re feeling trapped in a corporate job, facing redundancy, dreaming of starting a business, or simply craving more freedom, purpose, and financial independence, this practical guide will help you confidently reinvent your career and become your own boss.

From Amazon #1 bestselling author and former holistic therapist and career coach (BCA, Dip Psych) Cassandra Gaisford comes an inspiring roadmap for turning your skills, experience, and passions into a profitable business—without risking everything you’ve worked so hard to build.

Based on real-world business success stories, career coaching expertise, and proven entrepreneurial strategies, Mid-Life Career Rescue: Employ Yourself shows you how to create meaningful work, earn more income, and design a lifestyle on your own terms.

Inside You’ll Discover:

✓ How to identify a business idea that matches your strengths, values, and interests

✓ How to start a business with little or no start-up capital

✓ How to transition from employment to self-employment with confidence

✓ How to create multiple income streams and build financial security

✓ How to find profitable markets and attract loyal customers

✓ How to market your products and services effectively

✓ How to overcome fear, self-doubt, and imposter syndrome

✓ How to create a business that supports your lifestyle instead of consuming it

✓ How to avoid burnout and maintain balance while growing your business

✓ How to work with passion, purpose, and profit

✓ How to create greater freedom, flexibility, and control over your future

✓ How successful entrepreneurs think, plan, and achieve their goalsReal Stories. Real Inspiration.

Meet people who transformed their lives by taking courageous action.

Discover how former legal conveyancer Joy built a thriving interior design business despite having no formal design qualifications.

Learn how publishing entrepreneur Dame Wendy Pye turned career adversity into a multimillion-dollar global business success.

Their stories prove it’s never too late to reinvent yourself—even with no experience or formal training

Bonus Resources Included

📘 Passion Planning Journal Workbook

📘 Goal Setting Workbook

📘 Career Decision-Making Workbook

Who This Book Is For

Professionals seeking a career change
Midlife entrepreneurs
Aspiring business owners
Side-hustle creators
Empty nesters seeking a new direction
Anyone who wants more freedom, purpose, and financial independence

Whether you’re in your 20s, 40s, 50s, or beyond, the principles in this book will help you create work that aligns with who you are and the life you want to live.

Stop waiting for “someday.” Start building a business—and a life—you truly love, today.

https://youtube.com/watch?v=1PDtw0vEl9w%3Ffeature%3Doembed

PRAISE FOR THE MIDLIFE CAREER RESCUE: EMPLOY YOURSELF

helping me to create and shape a new career that I’m excited about!

“I really enjoyed and benefitted from reading this book. It’s loaded with practical actionable steps that have helped me create new possibilities that are helping me to create and shape a new career that I’m excited about! Must read if you’re not satisfied with your current work situation.”

this book in particular, has given me the confidence that I CAN make it work

“I usually skip reading other people’s stories as many of them don’t translate to real life for me. But many in this book resonated, in particular, the opportunity that I have to follow not just one passion but I can follow all three, and make them work! With ageism alive and well, I’ve had so many rejections for job opportunities that it’s a matter of survival that you have to tread your own path – find opportunities for yourself. So this book in particular, has given me the confidence that I CAN make it work. Thanks Cassandra, and I hope others get many benefits from your advice and expertise.”

the exact catalyst you need to build your first, or next business

“I felt especially inspired by the true accounts of people who beat the odds by starting a business and how they became successful. This book is clearly laid out, and comes with many links which offer further help. I also like the author’s balanced approach. She doesn’t over-emphasize the success you’ll enjoy as a business owner. She also balances this with the percentage of businesses that fail and the reasons why. If you’re looking for some extra motivation and methodology, you will be pleased you’ve got this book. It makes perfect sense, and could be the exact catalyst you need to build your first, or next business.”